Review links

The following content awaits you in this article 👇

2. Incentivized and non-incentivized review links explained

4. How to use incentivized and non-incentivized review links correctly

5. How to share your review links correctly

OMR review links explained

Review links are special URLs that redirect your customers directly to your dedicated OMR Reviews survey. Both German and English reviews are permitted on OMR Reviews. Therefore, you can create review links in OMR Manager that lead specifically to the respective language version of the survey.

Incentivized and non-incentivized review links

Your OMR Reviews rating links are available in two variants:

Incentivized - with an incentive
Non-incentivized - without incentive

Our review links contain special UTM parameters that clearly indicate whether the review is incentivized or not. You can create both incentivized and non-incentivized review links, giving you the flexibility to decide which customers you want to offer an incentive for their review.

Incentivized review links

Incentivized review links are linked to an incentive of your choice.

Special UTM parameters integrated into the review links signal to our operations team when checking submitted reviews that your customers should receive a voucher from us when their review is published. As a neutral service provider, OMR Reviews takes care of sending the vouchers so that you have no further operational effort.

Via the incentivized review link, your customers will be redirected to your dedicated OMR Reviews review landing page, where they will be shown the chosen incentive.

The incentivized review links you create (in German and English) are subject to the following limitations:

Available bonus incentive budget depending on your booked package
Selected incentive and voucher amount
Term year of your package or a validity period specified by you

You can find more information on the bonus incentive budget and incentives in our article “Bonus incentive budget & incentives”.

An example:

💰 Your bonus incentive budget is €800.00.

🎯 You choose a €20 Amazon voucher as an incentive.

🔗 You will receive a German and English review link from us, which is linked to this incentive.

🎁 Up to 40 customers will receive a voucher from us via the link when their review is published.

💡 Good to know

If your limit is reached, the incentivized review links will remain active, but vouchers will no longer be sent after a review has been published via these links. As soon as the limit is reached, a message will be displayed on your dedicated review landing page informing your customers that the voucher is no longer available, but that they can still leave a review.

The selected voucher is no longer available for this software review. You can continue with the review, but you will not receive a voucher for the published review.

Non-incentivized review links

Non-incentivized review links are not linked to any incentive.

Some customers may not need an incentive to leave a review, and some channels and campaigns may not be suitable for incentivization. For these cases, there is a review link without incentivization. If your customers submit a review via this link, no voucher will be sent when the review is published.

Personalized review links

Regardless of whether the links are incentivized or not, you can personalize your review links in OMR Manager to enable a more personalized approach on your dedicated OMR Reviews landing page. You can add the names of teams or individual team members who are in direct contact with customers for review requests. You can create a dedicated link for each employee or team.

How to create your review links

Once you have decided on an incentive, click on the following link. There you will find step-by-step instructions on how to create a review campaign in OMR Manager and generate review links yourself.

➡️ CREATE REVIEW LINKS NOW

How to use incentivized and non-incentivized review links correctly

Although incentives increase the conversion and participation rate in rating surveys, it is advisable to select the use of incentivized and non-incentivized rating links depending on the target group, time, channel and campaign:

Channel	Review links	Tips
Personal contact	✔️ Incentivized ✔️ Non-incentivized	In a personal exchange with customers, you can decide whether an incentive is necessary. Customers are often willing to give a rating, even without an incentive.
E-mail campaigns	✔️ Incentivized ✔️ Non-incentivized	Select the evaluation link depending on the type of email campaign. A non-incentivized link makes sense for fixed integrations in regular existing customer newsletters with a high number of subscribers. An incentivized link is suitable for dedicated review emails to segmented target groups. ⚠️ Always consider in advance which customers you want to reach and encourage to leave reviews.
In-Product Messaging	✔️ Incentivized ✔️ Non-incentivized	With in-product messages, you often reach customers at the right touchpoint, namely directly when they use your product. Depending on the number of users and user engagement, you should check whether an incentivized or non-incentivized link is more suitable and, if necessary, carry out pre-segmentation.
Social Media Posts	❌ Incentivized ✔️ Non-incentivized	For organic posts, we recommend using non-incentivized review links. Note that by integrating incentivized links into organic posts, they are presented to a broader, less segmented audience. This reduces control over the target audience and increases the risk of receiving reviews from people who are not actual users of your product.
Social Media Ads	❌ Incentivized ✔️ Non-incentivized	We advise against the use of incentives in paid campaigns. Incentivized review campaigns via paid ads can give the impression of influence and tempt customers to give embellished reviews in order to receive the reward. This leads to less authentic feedback that does not reflect the actual user experience and reduces trust in your brand.

In our article “Step-by-step to a successful review campaign” you will find helpful tips for your review strategy.

How to share your review links correctly

If you want to offer customers an incentive for their review as a small thank you for their feedback and time, make sure that you only share the incentivized review link.

When sharing review links internally and externally, make sure that they remain complete, as some tools such as Slack automatically shorten links. This ensures that the voucher dispatch to your customers works smoothly after their review has been published.
Only share the review links you have created with your customers—both incentivized and non-incentivized invitation links. Avoid directing your customers directly to your OMR Reviews product profile to submit a review.

💡 Good to know:

Your dedicated review links enable better tracking of your reviews in OMR Manager and a clear assignment to your campaigns and initiatives.

Reviews received via your product profile are considered organic reviews, for which we can only provide limited information in OMR Manager for data protection reasons. For these reviews, you can only view the published reviews.

In contrast, for reviews received via your review links, you will receive comprehensive information, including the ability to see unfinished reviews in progress and send reminders.

Important notes on sharing your review links

Only share the evaluation links you have created via OMR Manager with your customers.
Do not direct your customers directly to your OMR Reviews product profile to leave reviews.
Make sure that the links always remain complete when sharing and are not shortened.