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The perfect product text: How to convince potential customers on OMR Reviews
The first thing potential customers see on your OMR Reviews profile is your logo and your product text. This is your chance to communicate the added value of your product in a convincing yet neutral way.
A good description text should convey the unique benefits of your product clearly and concisely. This can make the difference between a visitor clicking through and someone choosing your product.
Here are the most important points you should definitely mention 👇
1. why is your product important?
- Explain what problem your product solves
- Emphasize the benefits and relevance
- Describe the main features and benefits
- Avoid promotional wording and superlatives
- Describe the specific features and benefits of your product
- Use subheadings, links and bullet points
| DOs | DON'Ts |
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✅ Gendering with asterisks (*) in german
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❌ Use the wrong gender or no gender at all in german
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✅ Formulate as neutrally as possible
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❌ Directly address the readers
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❌ Empty advertising phrases with no added value in terms of content
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❌ Writing self-referentially
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Please adhere to our guidelines when creating texts. We reserve the right to change texts that do not comply with the guidelines below in order to ensure a consistent and user-centered style on our platform.
Examples of tools on OMR Reviews
awork
Project management, Workflow management, Agency Software, Task management.
The example of awork is a good example of how a description text can be formulated effectively. The following text not only provides general information about the tool, but also uses key points to highlight the most important advantages that characterize awork.
4ALLPORTAL
Product Information Management (PIM)
The example from 4ALLPORTAL is even more detailed. Here you can see an introduction that gives an overview of the platform, as well as a detailed description in the form of highlighted key points that show how the tool can help users.
clockin
Time tracking
In addition to the introduction and the list of features and special features, clockin has also listed the available interfaces (APIs). Depending on the industry, these can be of great relevance for the decision.
