Tips & best practices for product texts

The first thing potential customers see on your OMR Reviews profile is your logo and your product text. This is your chance to communicate the added value of your product in a convincing yet neutral way.

A good description text should convey the unique benefits of your product clearly and concisely. This can make the difference between a visitor clicking through and someone choosing your product.

Here are the most important points you should definitely mention 👇

1. why is your product important?

Explain what problem your product solves
Emphasize the benefits and relevance

2. how does your product work?

Describe the main features and benefits
Avoid promotional wording and superlatives

3. what exactly does your product offer?

Describe the specific features and benefits of your product
Use subheadings, links and bullet points

DOs	DON'Ts
✅ Gendering with asterisks () in german Example: Kundinnen (Customers)	❌ Use the wrong gender or no gender at all in german Example: Kund:innen, Kunden (customers, clients)
✅ Formulate as neutrally as possible Example: Tool XYZ is already used by over 2,000 companies worldwide.	❌ Directly address the readers Example: Try our tool now for free! Instead of: A free demo is available.
	❌ Empty advertising phrases with no added value in terms of content Example: The unique supertool that simplifies everything!
	❌ Writing self-referentially Example: We have been simplifying processes for 20 years. Instead: Company XYZ has been optimizing processes for its customers for 20 years.

Please adhere to our guidelines when creating texts. We reserve the right to change texts that do not comply with the guidelines below in order to ensure a consistent and user-centered style on our platform.

Why structured product texts are even more important today

The Buying Assistant from OMR Reviews draws directly on the product descriptions on OMR Reviews to provide users with well-founded and context-related information about a tool.

This means that your product texts are no longer just static descriptions, but become an active basis for decision-making within a dialogue-based selection process.

The clearer, more structured, and more fact-based your content is, the more accurately the assistant can classify your product, compare it, and assign it to suitable use cases.

Examples of tools on OMR Reviews

awork

Project management, Workflow management, Agency Software, Task management.

The example of awork is a good example of how a description text can be formulated effectively. The following text not only provides general information about the tool, but also uses key points to highlight the most important advantages that characterize awork.

4ALLPORTAL

Product Information Management (PIM)

The example from 4ALLPORTAL is even more detailed. Here you can see an introduction that gives an overview of the platform, as well as a detailed description in the form of highlighted key points that show how the tool can help users.

clockin

Time tracking

In addition to the introduction and the list of features and special features, clockin has also listed the available interfaces (APIs). Depending on the industry, these can be of great relevance for the decision.