Skip to content
English
More support
Contact Us
  • There are no suggestions because the search field is empty.

Successfully building reviews as a business service

Here's how to systematically collect customer reviews for your OMR Reviews profile and showcase customer satisfaction

Reviews are the most important indicator of trust for business services when it comes to potential customers. With the survey link in OMR Manager, you now have a direct channel for collecting reviews from your customers. This article shows you how to use this channel systematically and which strategies yield the best results.

In this article, you’ll find the following content 👇

  1. Why actively asking for reviews works

  2. Choosing the right moment

  3. Formulating the request

  4. Who you should reach out to

  5. What happens after the review

Why actively asking for reviews works

Most customers don’t leave a review on their own, even if they were very satisfied. Not because they don’t want to, but because they lack the impulse to do so. A direct request from someone they know significantly increases the likelihood of a review.

The most common mistake is waiting for the “right moment” or avoiding the request out of politeness. Clients who’ve had a good experience working with you are usually willing to share that. They just need a nudge and an easy way to do it.

Choosing the Right Moment

The timing of your request determines the response rate. Three moments work particularly well:

After the project is completed: The collaboration is finished, and the results are fresh. This is the most obvious moment and usually the one when people are most willing to leave a review.

After a measurable success: When you’ve just shared a concrete result with your customers (campaign results, a milestone, positive feedback), the mood is positive and the experience is tangible.

After receiving positive feedback during a call or via email: When customers tell you on their own that they’re satisfied, that’s the perfect opportunity to ask for a review.

Avoid times when the project is still in progress, unresolved issues remain, or you know your clients are under pressure.

How to write the request

A good review request is short, personal, and specific. It explains why you’re asking, what customers should do, and how long it will take.

Here’s an example that works:

Hello [First Name],

I’m glad that [specific result / project completion] went so well.

Would you be able to take five minutes to leave a review for us on OMR Reviews? This really helps us attract new customers.

Here’s the link: [DE or EN survey link]

Best regards, [Name]

What you should avoid: general statements that have no connection to the collaboration, too many explanations, or giving the impression that this is an automated mass email.

Tailor the language version of the link to your customer: use the DE survey link for German-speaking customers and the EN survey link for international customers. A link in the wrong language increases the dropout rate. Also, briefly mention that the survey takes about five minutes and doesn’t require an account. This lowers the barrier to getting started right away.

Who to Reach Out To

Not every contact is equally suitable for a review request. Prioritize:

  • Direct points of contact who were closely involved in the collaboration

  • Clients who have provided positive feedback on their own initiative

  • Clients with ongoing or completed projects that had a clear outcome

What Happens after the Review

Submitted reviews are reviewed and approved by our Customer Support team. They will then appear on your profile on OMR Reviews.

Reviews submitted via the survey link will soon affect the rankings. They will then be weighted more heavily than reviews from external platforms such as Google Maps or Trustpilot. Those who start collecting reviews early will gain a head start in improving their position within the categories.

👉 How to Find Your Survey Link in OMR Manager

👉 Agency Profile Rankings & Ratings