Record video reviews

How to get authentic video reviews: step-by-step instructions, smart strategies, and practical tips.

Video reviews are a real boost for your OMR Reviews profile! They allow potential customers to immerse themselves directly in the experiences of your users, thereby building trust.

In this article, you will find the following content 👇

1. Why video reviews are so valuable
2. How to integrate video reviews into your OMR Reviews product profile
3. The right strategy for your video reviews
4. Tips for recording your video reviews
5. Tips for conducting interviews
6. What happens after the recording

Why video reviews are so valuable

Video reviews are short video messages from your customers in which they talk about their experiences with your software. Imagine a potential customer not only seeing what someone has written, but also hearing the enthusiasm in their voice, seeing their smile, and getting a direct impression of the authenticity of the review.

✅ Building trust: Videos seem more approachable and credible than text alone.

✅ Emotional connection: Your product becomes tangible through genuine emotions.

✅ Higher engagement rates: Videos capture attention and are consumed for longer.

✅ Differentiation: Stand out from competitors who only use text reviews.

How to integrate video reviews into your OMR Reviews product profile

Starting with the Advanced package, you have the option of integrating video reviews into your product profile.

• Advanced package: You can add a video review directly to your product profile.
• Professional package: You can present an unlimited number of video reviews on your product profile.

Integrating video reviews into your OMR Reviews product profile is easier than you think! We support you so that you can concentrate on what's important: your relationship with your customers.

Step-by-step guide: How it works 👇

1. Obtain consent from your customers

Before you start recording, it is extremely important that you obtain written consent from the person being reviewed. This is a legal requirement and ensures transparency.

2. Record meaningful and high-quality video reviews

Record authentic video reviews from your customers in which they talk about their experiences with your software. Whether at customer events, in interviews for success stories, or targeted testimonial recordings, every opportunity is valuable for collecting these reviews.

Supplement each video review with the necessary information about the person giving the review. This helps potential customers better orient themselves. They can see whether the review comes from a company in a similar industry or from a person with a comparable role and perspective.

To ensure that your video review meets OMR Reviews' quality standards and can be published without any problems, please refer to the following guiding questions. These questions are designed to generate valuable, authentic feedback. We also use these guiding questions to structure video reviews and integrate them as overlays so that they are displayed on screen.

3. Send the video file(s) to us

Once you have recorded your video review, please send the raw files together with the signed consent form to cs-reviews@omr.com.

Our support team will edit the video, add overlays and review questions, and optimize the presentation of your video review.

The right strategy for your video reviews 🎯

Before you pull out your camera, think about a clear strategy.

Focus on added value

• Identify your “super fans”
  Which customers are particularly enthusiastic about your software? Who has achieved the greatest success? These customers are ideal candidates for video reviews.
• Focus on specific use cases
  Encourage your customers to share their practical experiences with your product. This makes the videos more tangible and relevant.
• Allow emotion
  Encourage your customers to talk honestly and passionately about their experiences. Authentic emotions always go down well.

Take advantage of opportunities for recording

• Customer events
  Use conferences, workshops, or partner meetings to conduct short video interviews on site. The atmosphere is often relaxed and people are willing to participate.
• Online interviews
  Arrange short video calls with customers. Make sure you have a stable internet connection and a quiet environment for the participants.
• “Success story” interviews
  If you already conduct interviews for written success stories, ask right away if a short video clip is possible.

Tips for recording your video reviews 📹

Even though we do the editing for you, there are a few simple tricks you can use to significantly improve the quality of your video review.

🎙️ Good audio quality
Pay particular attention to good audio quality. Use an external microphone if possible. Make sure the environment is quiet and there is no distracting background noise.

💡 Good lighting
Pay particular attention to sufficient lighting with soft light, ideally from the front. Avoid backlighting or direct, harsh light. Use a tripod or place the camera on a stable surface to avoid shaking. This is crucial for a professional impression.

🖼️ Optimal background
Choose a calm background, ideally with your branding or product name discreetly and clearly visible. This strengthens brand recognition.

📹 Camera angle
Whether sitting or standing, always position the camera at eye level. This creates a straight, natural eye contact that appears professional and relaxed at the same time. Also make sure that the person is centered in the frame and that there is enough distance to the background.

📹 Landscape format
Please always film video reviews in landscape format. This leaves enough space for your brand logo in the background and for our question overlays. Also, make sure to leave space in the upper third of the frame, as we will place the OMR Reviews logo there during video editing.

🎬 Recording in sequences
It is best to record the video assessment in individual sequences for each question. This looks more professional, makes it easier to correct major mistakes, and makes editing much easier.

☑️ Our guidelines
Be sure to follow our briefing for video assessments. This will ensure that the recordings meet our quality standards and guidelines, which will make editing and publishing much easier later on.

Tips for conducting interviews 🎤

🗣️ Ask open-ended questions

Use our required evaluation questions as a guide for your interview:

• What do you like best about our product?
• What don't you like so much about our product? Where do you see room for improvement?
• What (business) problem(s) does our product solve for you?
• What advice would you give to others who are considering our product?

🌟 Promote authenticity
Create a relaxed, comfortable atmosphere and have fun conducting the interview. Let the person be natural - perfection is not necessary! Small slips of the tongue or spontaneous moments make the video more human and credible.

What happens after recording

Once you have sent your video files and consent form to our support team (cs-reviews@omr.com), we will take care of the rest:

🔍 Quality check
We check whether the interview and video evaluation comply with our guidelines.

✂️ Video editing
We edit the video, add overlays and the evaluation questions, and optimize the presentation.

🟢 Publication (with or without approval)
We publish the video evaluation on your product profile – either immediately or only after your approval, if you have informed us when submitting your video files that they should only be published after your approval.

Do you have any questions? We are happy to help!

If you have any further questions or concerns, please contact our support team directly by email at cs-reviews@omr.com.