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Introduction to your third step

Identify concrete purchase intent and convert it into measurable sales success

Once you have filled out your profile and perhaps even completed your first successful review campaign, it's time to move on to the third relevant onboarding topic – OMR Reviews' buyer intent data.

Buyer intent describes the purchasing intentions of potential customers and is based on behavioral data. This data provides insight into who is actively looking for a solution, which providers, products, or services are being considered, and how far along the person is in the decision-making process.

On OMR Reviews, this is second-party data obtained from user activity on the platform.

Buyer intent data is particularly valuable because it helps you target the right companies at the right time. Not only does it provide insights into the behavior of potential customers, but it also shows clear signals that you can use to steer your sales and marketing activities in a data-driven way.

👉 Here you can find more information on the topic of buyer intent data.

How buyer intent data can be used

A sound data basis for marketing and sales
Buyer intent data is based on concrete, traceable usage signals and creates a transparent basis for strategic decisions in marketing and sales.

More targeted approach through observable market interest
Recognizable research and comparison activities make it possible to align communication measures more closely with current interests and topics – instead of relying solely on assumptions.

Context-based prioritization of leads and accounts
Companies with a recognizable need for information can be prioritized in a more structured manner and addressed in a more differentiated way.

More depth of content in customer communication
Additional insights into key topics support more tailored preparation of campaigns and sales talks.

Starting point for continuous development
In combination with other data sources, buyer intent signals provide a basis for reflecting on measures in a data-driven way and optimizing them step by step.

The three steps to your success:

  1. Log in to OMRviewer

  2. Working with OMRviewer

  3. Integrating OMRviewer into CRM

For further inspiration, we have compiled additional articles to help you use buyer intent data strategically and efficiently.

Best practice: Get started successfully with buyer intent data

Best practice: how does pixx.io generate 210% more deals with buyer intent data?

Best Practice: LinkedIn Outreach

Best practice: How BOTfriends set up a structured buyer intent process