Find the right content piece for you

OMR Reviews gives you the opportunity to grow and position yourself in the SaaS market. Various content formats help you achieve goals such as SEO visibility, branding, conversions, engagement, and leads. To help you understand exactly which format suits your goals, we have summarized the most important information and differences between content formats in this article.

Goal: SEO & GEO visibility

Visibility in generative search is becoming increasingly relevant as artificial intelligence changes the way people search for solutions and how companies are found. Many software providers are seeing a decline in their SEO traffic.

To counteract this and increase your reach in a targeted manner, how-to articles on OMR Reviews are particularly useful. These are educational articles on a specific tool topic that focus on your software.

An how-to article provides answers to questions asked by potential buyers in an AI search, thereby increasing your reach and strengthening your brand. In addition, the OMR Viewer identifies anonymous users who have read the how-to article. This gives you insights into which companies are currently dealing with the topic and potentially also with your tool.

Examples of how-to articles:

Goal: Storytelling - Branding & Trust

Another format that leans more toward storytelling is PR articles. They are particularly well suited to the goals of branding and trust, as their breadth and depth of content provide a good basis for AI dialogues.

There are five sectors/topics covered by PR articles:

Goal: Conversions, engagement, and branding

Branding is a key lever for sustainable business growth. A strong brand builds trust, ensures recognition, and makes conversions significantly more efficient. Engagement is equally important, as active interactions strengthen customer relationships and increase the likelihood of future purchases. But which formats simultaneously create high reach, many conversions, increase engagement, and strengthen your brand?

Newsletters are particularly effective, as they create regular visibility and position your brand in the long term.

Newsletter: Conversions & Branding

For example, you will find the following types of newsletters on OMR Reviews:

Goal: Leads

Another content format that offers a particularly effective combination of content, relevance, and trust is a sponsored whitepaper.

It attracts precisely those people who are looking to solve a problem and are willing to delve deeply into the subject matter and conduct research. The whitepaper offers in-depth content that is of interest to precisely these people:

• Expertise
• Depth (not just marketing)
• Credibility

This increases trust in your brand, which in turn leads to a higher lead readiness. Whitepapers are therefore a strong first touchpoint for further conversion steps.

On OMR Reviews, you have the opportunity to present an educational whitepaper on your software topic.

Examples of sponsored white papers: