Skip to content
English
More support
Contact Us
  • There are no suggestions because the search field is empty.

Export and reuse reviews from OMR Manager

Here's how to export reviews from OMR Manager and use them in a structured way for product development, marketing, and reporting

By exporting reviews from OMR Manager, you can consolidate feedback, share it internally, and analyze it in a structured way – for example, to gain product insights, optimize your website, generate reports, or support campaign efforts.

Bildschirmfoto 2026-03-30 um 15.33.35

The exported table includes the following columns and information:

  • Campaign Name

  • Source

  • Invitation Message

  • Status

  • Created at

  • First published at

  • Updated at

  • Published at

  • Reviewer First Name

  • Company Name

  • Title

  • Purpose

  • Positive Feedback

  • Negative Feedback

  • Problems/Challenges

  • Rating

For privacy reasons, we are not permitted to share reviewers’ email addresses. However, through the OMR Manager, you can still send reminders directly via the system and thus stay in touch with specific reviewers.

How do you export reviews from OMR Manager?

  1. Log in to OMR Manager and go to your product profile.

  2. Open the “Reviews & Campaigns” tab. There you'll find the review overview.

  3. You can optionally filter the reviews using the filters (e.g., time period, rating/score, status) to export only the specific set you need (e.g., only reviews with a low rating).

  4. Click the “Export” button in the top right corner to download the reviews as a spreadsheet.

What can you do with the exported reviews

Better prioritize product improvements

When you export reviews, you can more easily cluster feedback by topic (e.g., onboarding, performance, integrations, support, usability). Combined with ratings and time periods, this reveals which topics come up more frequently, whether new patterns are emerging, and which points tend to be associated with lower ratings. This is particularly helpful for synthesizing a robust picture from individual statements and sharing it with your team.

Refine your website and messaging with authentic customer language

Text fields like “Purpose,” “Positive,” or “Problems” often contain the exact phrasing that target audiences use themselves. This is ideal for refining value propositions on websites, improving FAQs, or better addressing objections. Important: Always contextualize content clearly and avoid phrasing it as absolute statements.

Fuel ads & campaign work with relevant insights

For creatives and campaigns, the export provides added value especially when you look for recurring pain points and moments of benefit. “Problems” and “Negatives” often provide clues as to which hurdles really matter in everyday life, and “Purpose” can show in which usage situations your product is perceived as particularly strong.

Simplify Regular Reporting

By running regular exports, you can easily get a monthly overview: newly published reviews, average ratings, recurring top topics, and how they’ve evolved over time. This transforms “intuitive feedback” into structured, actionable insights for stakeholders.

Best Practices for Internal Use

  1. For each export, briefly note which filters were applied (time period/status) so that analyses remain comparable.

  2. Consistent tags help with analysis when multiple people are working with the export.

  3. Individual reviews are valuable for forming hypotheses, as decisions are better informed when patterns are recognizable.