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      Event types in OMRviewer

      Event types: Filter by specific activities and identify valuable signals for marketing and sales.

      Event types allow you to filter for specific interactions that companies have performed on OMR reviews in OMRviewer (for example, whether someone viewed your pricing page, downloaded a document, or submitted the contact form).

      This allows you to identify detailed purchase and research signals and use this information for your marketing and sales activities.

      In this article, you will find the following content 👇

      1. What types of events are there?
      2. How to use specific events
      3. Filter strategies with event types

      What types of events are there?

      The event types in OMRviewer can be divided into three categories according to the signal strength of purchase interest: Low, Mid, and High Intent.

      Low intent – early research

      These events indicate that a company is beginning to explore a topic. They are well suited for strengthening awareness measures for these accounts.

      Event Name

      Description
      Search executed A search on OMR Reviews has been started. 
      Scroll Your profile has been scrolled.
      Navigation used The tab in the navigation bar on the profile was clicked.image (86)
      Screenshot seen Screenshot in the “Screenshots & Videos” section has been viewed.
      Video started Video was started in the “Screenshots and Videos” section.
      Video unmuted Video was viewed with sound in the “Screenshots and Videos” section.
      Review read Reviews on your profile have been read.
      Click on article An article in the “Content” section was clicked.
      Filter used Filter for reviews was used.image (87)

      Mid Intent – Evaluation & Comparison

      These events show that a company is conducting in-depth research into tools. For example, it reads product descriptions or clicks on further links such as the website link. Or it compares providers, for example by opening competitor profiles in the “Alternatives” section.

      Event Name

      		 Description
      Description read Product or agency description expanded.
      Click on alternatives CTA “All alternatives” clicked.
      Click to website Clicked on the link to the provider's website in the “Further links” section.
      Click to Social Media Link to X or LinkedIn profile clicked in the “Further links” section.
      Document seen Document in the “Downloads” section was clicked
      Pricing seen Pricing CTA clicked.

      High intent – strong willingness to buy

      These events indicate that a company is about to make a purchase decision. These accounts are ideal for direct contact by your sales team.

      Event Name Description
      Document downloaded Form for document download was submitted via the “Download file” CTA.image (88)
      Click to contact form CTA “Contact us” or “Request a proposal” was clicked.
      Contact form submitted Contact form has been submitted.
      Secondary CTA click Click on the second individual CTA.

      Start with a single event such as “ Pricing seen” or “Document downloaded.” This is the fastest way to find accounts that are highly likely to be interested in purchasing.

      How to use custom events

      1. In OMRviewer, go to a list overview of accounts via Companies, Sessions, or a Target Account List.
      2. Click on Filter in the top left corner.image (89)
      3. Select Event Type from the dropdown menu.
        • A list of all available events will open.
        • You can select one event or combine several events or include different events using the “+ Add rule” button.
        • Important: 
          The more events you combine, the smaller the amount of data will be. Therefore, consider which combinations really make strategic sense—for example, “Pricing viewed + Contact form opened.”image (90)
      4. Optionally, set additional filters (e.g., industry, region, intent score) if the data volume is too large.
      5. Define a time period (we recommend the last 7–14 days to see fresh signals).
      6. Click Apply to see the results.
      7. Once you have created a good filter, don't forget to save it so that you can find it in the sidebar in your filter overview.

      Start with high-intent events (“ Pricing seen,” “Document downloaded,” “Contact form submitted”). This allows you to immediately identify accounts that are in a concrete decision-making phase.

      Filter strategies with event types

      1. Identify purchase-related signals and use them in sales

      • Pricing seen (last 14 days)

      or

      • Document downloaded

      or

      • Click to contact form

      or

      • Contact form submitted

      👉 Result: a small number of highly qualified accounts for direct sales outreach.

      2. Content-driven activation

      • Document seen

      or

      • Click on article

      or

      • Video started

      or

      • Screenshot seen

      👉 Result: Accounts that engage more deeply with your solution. Ideal for nurturing and follow-ups.

      3. Account-based marketing scenarios

      Filter your target account lists by custom events to track the activities of your target accounts in greater detail.

      👉 Result: very small but extremely relevant hit lists. Perfect for personalized outreach sequences in ABM.