Incentivized reviews: How to use incentives as appreciation for authentic customer reviews
You will find the following content in this article 👇
2. Incentives
Bonus incentive budget
The bonus incentive budget is a one-off bonus that you receive when you take out an Essential, Advanced or Professional package. The amount of the bonus granted depends on the package selected:
Package | Bonus-Incentive-Budget |
Essential | 400,00 € |
Advanced |
800,00 € |
Professional |
1.600,00 € |
The bonus incentive budget can be used within a term year. It cannot be carried over to the following year or used for any other purpose.
If the contract is extended, the incentive budget is reset to the original starting value in the next term year. Up- or downgrades lead to an adjustment of the budget according to the new package.
Incentives
You can use the bonus incentive budget for the following incentives to provide targeted incentives and encourage genuine reviews from your users:
Gift voucher (Wunschgutschein)
- Fixed voucher amount: 20,00 €
- Redeemable in over 500 WunschgutscheinDE partner stores in Germany
Amazon voucher
- Freely selectable voucher amount (best practice: € 20.00 - € 30.00)
- Redeemable in the AmazonDE store in Germany
💡 Good to know:
Incentives serve as appreciation for the rating and time invested. They are not intended to buy reviews or influence their content.
We publish all reviews that comply with our guidelines. We also welcome and even encourage negative reviews as a valuable resource for product development and customer service.
As a neutral review platform, OMR Reviews checks all reviews within an average of 72 hours and acts as a service provider that automatically sends the relevant voucher codes to your customers after their review has been published. Reviews that are not completed or rejected will not receive a voucher, leaving your bonus incentive budget unaffected. You can find more information about our review process here.
⚠️ Make sure that you send your customers the incentivized invitation links we provide for the review survey. Do not use the direct link to your OMR Reviews profile.
The incentivized review links contain important parameters for recognizing the incentives and ensure that your customers receive a voucher code from us after publishing their review. Make sure to keep the links complete, especially when sharing internally and externally. Some tools, such as Slack, shorten links automatically.