What are Buyer Intent Data?

Buyer Intent Data from OMR Reviews show you which companies are actively searching for solutions.

OMR Reviews Buyer Intent Data provide answers to questions like:

• Who is visiting your profile?

• Who is checking out your competitors or looking for alternatives?

• Who is researching your category?

• Who is reading ContentHub articles where you are mentioned?

Buyer Intent describes the purchase intent of potential customers and is based on behavioral data. These insights reveal who is actively searching for a solution, which providers, products, or services are being considered, and how far along someone is in their decision-making process. On OMR Reviews, these are second-party data collected from user activities on the platform.

Buyer Intent Data are especially valuable because they help you reach the right companies at the right time. They not only offer insights into the behavior of potential customers but also provide clear signals that you can use to steer your sales and marketing activities based on data. By using these signals effectively, you can make your sales process more efficient and ensure that your messaging is more relevant and impactful.

Use Cases

• Prioritizing leads and accounts
  Buyer Intent Data help you identify the accounts with the highest likelihood to convert. This allows you to focus your sales resources on the right targets, making sure you don’t overlook potential buyers or waste time on the wrong contacts.
  
  
• Timing your outreach
  The signals show you when an account is actively searching for solutions. This knowledge enables you to reach out at exactly the right moment – when interest is highest and the chance of conversion is greatest.
  
  
• Personalizing your messaging
  Buyer Intent Data show you what an account is interested in – whether it’s a specific product, service, category, or a comparison. With these insights, you can tailor your communication and deliver relevant, compelling content that increases your conversion rate.

Who should use Buyer Intent Data?

For Marketing Teams

For account-based marketing activities, such as:

• Creating more specific in-market audience segments

• Developing personalized creatives and ad assets

• This can help reduce media spend and customer acquisition costs.

For Sales Teams

• To prioritize and distinguish between warm and cold leads

• To identify potential buying signals

• To enrich company data in your CRM

For Customer Success Teams

• To detect possible churn risks early

• To identify specific customer pain points

• To uncover up- and cross-sell opportunities in other product categories

Buyer Intent on OMR Reviews

With the OMRviewer, you can identify anonymous visitors on OMR Reviews at the account level. The so-called IP demasking of companies lets you see which firms are currently engaging with your product, your service, your competitors, or your category.

Especially in the DACH region, potential buyers place great value on thorough research. The entire buying journey in the SaaS industry can include hundreds of touchpoints before a purchase decision is made, such as:

• Online research and reading reviews

• Visiting vendor and comparison websites

• Engaging with content like whitepapers or blog articles

• Attending webinars or product demos

• Direct communication with sales teams

The first direct contact with software vendors or agencies usually happens only after much of the buying journey is completed and the decision is largely made.

In the early stages, buyers do their own research, compare providers, and gather information to narrow down their list of potential solutions and service providers.

That’s why it’s so important for software vendors to ensure they show up early in the buying journey. The goal is to position yourself in the awareness and consideration phases to make it through to the decision phase. As the journey progresses, the list of providers under consideration becomes smaller and more selective.