Tips & best practices for projects & portfolios

The perfect portfolio: how to present your most successful projects

Use the “Projects & Portfolio” section to showcase your work. Show screenshots of your projects (e.g., websites or online shops) or add a short pitch deck. This will give potential customers an immediate impression of your references. Focus on providing genuine insights into your experience and working methods.

Here are some best practices for inspiration 👇

rock & stars digital

Business Strategy Services, Performance Marketing Agencies, Online Marketing Services, Influencer Marketing Agencies 

The full-service agency rock & stars digital provides a good example. Their portfolio clearly shows how their own projects can be presented in a compelling way: with images of the results. Examples of brochures, advertisements, and social media posts can be found there.

For each project, they list the specific services they provided, e.g., “360° brand development” or “social campaign strategy.” This makes it immediately clear what exactly they contributed to the success of the project.

munique

Social Media Agencies, Google Ads Agencies, Online Marketing Services, Performance Marketing Agencies

Another example is the boutique agency munique, which not only impresses with visual examples and an overview of its services, but also presents concrete success results in figures: e.g., “+130% e-commerce sales.” This allows potential customers to see at a glance what measures were implemented, what goal was pursued, and how successful the result ultimately was.