Tips & best practices for links & call-to-actions

Effective link-outs and call-to-action buttons: How to attract potential customers to your website

Rapidmail 

E-Mail-Marketing

In the article on links & CTAs, we talked about custom call-to-action buttons. Here are great best practices on how you can design them to increase your conversion rate. 

A good example is the CTA button and the further landing page of rapidmail . As an additional incentive to register, the newsletter marketing tool offers a €50 newsletter starter credit - an exclusive offer for users who became aware of the tool via the OMR Reviews profile page.

Crewmeister

Time tracking

Another example of a successful landing page is Crewmeister.

Crewmeister underpins its credibility with OMR Reviews badges. Important buttons such as “Start for free” are prominently placed so that users are directly prompted to take action.

4ALLPORTAL

Product Information Management (PIM) 

4ALLPORTAL did something similar: They created a specific landing page for OMR review users and specifically referred to their reviews there. 

They also focus specifically on communication. The CTA is “Talk to us” - the button takes users to the landing page, where they can make an individual appointment directly. In this way, interested parties are targeted and addressed personally.