---
title: Tips & best practices for documents in the download area for business services
description: "Value-adding documents: How to provide attractive marketing materials for your target group"
---

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1. [OMR Reviews Success Hub](https://hi.omr.com/en/success-hub?hsLang=en)
2. [📞 Business Services](https://hi.omr.com/en/success-hub/business-services?hsLang=en)
3. [Best practices for your profile on OMR Reviews](https://hi.omr.com/en/success-hub/business-services?hsLang=en#best-practices-for-your-profile-on-omr-reviews)

# Tips & best practices for documents in the download area for business services

## Value-adding documents: How to provide attractive marketing materials for your target group

In the following article, you will find examples and best practices of how services on OMR Reviews use download documents for their own purposes.

#### [andweekly](https://omr.com/de/reviews/service/andweekly)

*Online Marketing Agencies*

The marketing agency andweekly, for example, provides high-quality case studies in its download area that could be relevant and useful for interested parties and strengthen the trust of potential customers.

![Bildschirmfoto 2025-07-29 um 15-46-01-png](https://hi.omr.com/hs-fs/hubfs/Bildschirmfoto%202025-07-29%20um%2015-46-01-png.png?width=688&height=334&name=Bildschirmfoto%202025-07-29%20um%2015-46-01-png.png)

#### [ELSTERKIND](https://omr.com/de/reviews/service/elsterkind)

*Webdesign Services*

Another good example is provided by the Elsterkind agency, which uses white papers in its download area. The white papers not only offer added value, but also demonstrate expertise and industry knowledge. This builds trust, generates qualified leads, and engages potential customers early on in the decision-making process.

![Bildschirmfoto 2025-07-29 um 15.47.51](https://hi.omr.com/hs-fs/hubfs/Bildschirmfoto%202025-07-29%20um%2015.47.51.png?width=688&height=352&name=Bildschirmfoto%202025-07-29%20um%2015.47.51.png)

#### [MOSAIQ](https://omr.com/de/reviews/service/mosaiq)

*Advertising Agencies, Performance Marketing Agencies*

Another interesting idea is to place references from partners in the download area. This allows potential leads to gain a more detailed insight into your projects and how you work.

![Bildschirmfoto 2025-07-29 um 15.50.05](https://hi.omr.com/hs-fs/hubfs/Bildschirmfoto%202025-07-29%20um%2015.50.05.png?width=688&height=216&name=Bildschirmfoto%202025-07-29%20um%2015.50.05.png)

 

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    - [Best practices for your profile on OMR Reviews](https://hi.omr.com/en/success-hub/business-services?hsLang=en#best-practices-for-your-profile-on-omr-reviews)
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    - [Best practices for using buyer intent data](https://hi.omr.com/en/success-hub/business-services?hsLang=en#best-practices-for-using-buyer-intent-data)
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