Tips & best practices for documents in the download area

Value-added documents: How to provide attractive marketing materials for your target group

In the following article you will find examples & best practices of how tools on OMR Reviews use download documents for themselves.

moinAI

Chatbot Software, Feedback Analytics 

The Hamburg-based company moinAI is an example of successful content marketing through high-quality documents in the download area. First of all, it offers informative content such as “Everything you need to know about AI chatbots”. It also provides best practices and case studies that could be relevant and useful for potential leads. This not only imparts knowledge, but also increases the confidence of potential customers.

heyData

Data Privacy Management, Whistleblowing 

Another interesting example of best practice is provided by heyData. The company offers industry-specific educational content, for example on the life cycle of data and the new Federal Data Protection Act (revDSG). In addition, heyData provides target group-relevant content, such as “Data protection for start-ups”. Interested parties can also download practical checklists, such as the “Privacy policy for your website”.