Tips & best practices for description

The perfect agency text: How to win over potential customers on OMR Reviews

The first thing potential customers see on your OMR Reviews profile is your logo and description text. This is your chance to communicate the added value of your agency in a convincing yet neutral way.

A compelling description should clearly and concisely highlight your agency's unique strengths. It can be decisive in whether potential customers bounce or choose your agency.

Here are the most important points to keep in mind when writing 👇

DOs	DON'Ts
✅ Use neutral wording wherever possible Example: Agency XYZ is an international online marketing agency based in Bremen.	❌ Directly addressing readers Example: Book a free consultation with us now! Instead: A free initial consultation is available.
	❌ Empty advertising slogans with no added value Example: The unique agency that can do everything!
	❌ Writing in a self-referential manner Example: We have been optimizing processes for 20 years. Instead: Company XYZ has been optimizing processes for its customers for 20 years.

Please adhere to our guidelines when creating texts. We reserve the right to modify texts that do not comply with the guidelines below in order to ensure a consistent and user-centric style on our platform.

Examples of services on OMR Reviews

Projecter

Performance Marketing Agencies, Google Ads Agencies, Affiliate-Marketing Services, Online Marketing Services

Projecter is a good example of how to effectively formulate a descriptive text. The following text not only provides general information about the agency, but also highlights the most important areas of online marketing in which Projecter specializes.

atlantis dx

IT Services