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How authentic reviews influence purchasing decisions and market success
The relevance of B2B software evaluations
The global software market is growing rapidly.
According to Statista, software generated 46.5 billion euros in Germany in 2024 alone.
This makes the software market the fastest-growing IT sector in Germany. However, as it grows, so does the complexity - and this is precisely what makes decision-making so much more difficult for those looking for software.
In this dynamic environment, reviews from real users are becoming increasingly important. They offer authentic insights into products, promote transparency and support buyers in their decision-making process. This in turn reduces the risk of a bad purchase.
According to Gartner, 98% of software buyers say that reading reviews will be crucial to their purchasing decision in 2024. (Source: Gartner 2024 Global Software Buying Trends Report)
💡Therefore:
The more reviews your tool receives on your OMR Reviews profile, the more meaningful, informative and trustworthy it becomes. On average, at least 10 reviews are required for potential customers to classify a software solution as trustworthy and relevant. The trust of potential users increases with each additional review. A low number of reviews, on the other hand, can have a negative impact on brand perception.
In the face of ever-increasing competition and dynamic market conditions, providers need to maintain a presence and build trust - beyond their own channels - in order to grow sustainably.
This is where platforms like OMR Reviews come into play. They enable a special kind of marketing: you let your customers speak for your product. Because nobody can convince potential buyers better than satisfied existing customers.
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