Structure of the OMRviewer

Structure and analyze Buyer Intent Data – from individual sessions to seamless integration into your CRM.

Table of Contents

• Homepage

• Sessions

• Companies

• Filters

• Integrations

Homepage

The homepage gives you an overview of the activities within your selected time frame and provides information on potentially interested companies.

• Profile, competitor, category, ContentHub, and exhibitor profile visits

  Here, you can see the total number of visits across different areas on OMR Reviews. This gives you a sense of the overall interest in your company, your category, and related content.

• Call ASAP

  This report shows you companies with a high purchase intent that you should contact right away.

• Visit activity

  This graph shows how many companies engaged with software solutions on specific days, helping you recognize patterns and potential entry points.

• Visitors by location

  See which cities show the highest current interest in your solution.

• Industries

  Get an overview of the sectors the identified accounts come from – a solid basis to fine-tune your messaging.

• New accounts

  This overview highlights companies engaging with your category or profile for the first time. Many of these are at the very beginning of their research and open to initial content impulses.

Sessions

In the Sessions section, you’ll find all touchpoints that occurred with your profile, competitor profiles, category pages, and ContentHub visits.

Companies

In the Companies section, you get a complete overview of all identified accounts. Identify companies with a high Intent Score, discover new potential customers, and organize your data efficiently by marking accounts as favorites or excluding them from the list.

Filters

Under Filters, you can view all saved filters at both the session and company levels. This feature allows you to focus on the data that matters most to you and quickly gain insights into key accounts and activities – without long searches.

Integrations

With direct integrations, you can seamlessly transfer data from the OMRviewer into Salesforce, HubSpot, or Pipedrive. This lets you embed Buyer Intent insights directly into your existing workflows and use them effectively for your sales and marketing activities.