Signal Types for Software Providers

In this article, we explain the different signal types in the OMRviewer.

In the OMRviewer, depending on your subscription package, you have access to different signals. These signals give you insights into the level of purchase intent of potential customers.

Profile visits

A user visits your software or agency profile on OMR Reviews.
Competitor visits

A user visits a competitor’s profile.
Category page visits

A user visits your category or categories on OMR Reviews. By default, signals from three different categories are included. If you’d like access to signals from additional categories, please contact our Customer Support.
ContentHub visits

Gain insights into which companies are reading ContentHub articles where your product is mentioned.
Exhibitor profile visits

A user visits your OMR Festival exhibitor page.

One-line principle and Intent Scoring

Each signal includes detailed information such as the date of the visit, company name, company location, pages visited, visit duration, and the Intent Score – all presented clearly in a single line.

The Intent Score is based on visit behavior and shows you how relevant a signal is and how strong the purchase intent of a company is estimated to be. A higher score indicates a stronger likelihood that the company is interested in your solution.

Overview of OMR Reviews signals (Page Types) and their Intent Scores

Page Type	Signal	Intent Score	Buying Stage	Description
product-pricing	Visit to your pricing page	15	Decision	Users are actively checking your product prices.
product	Visit to your product page	12	Decision	Potential buyers are engaging deeply with your tool.
compare	Comparison with competitor (your page)	10	Evaluation	Users compare your product with a competitor directly on your profile.
compare	Comparison with competitor (their page)	10	Evaluation	Users compare a competitor’s product with yours on their profile.
product-all-reviews	Visit to your “All Reviews” page	8	Evaluation	Users are interested in customer reviews about your product.
alternative	Visit to your alternatives page	7	Evaluation	Users are checking alternatives to your product.
product-pricing	Visit to a competitor’s pricing page	6	Awareness	Companies are checking competitor pricing.
product	Visit to a competitor’s product page	5	Awareness	Users are reviewing other tools.
category	Visit to a category page	3	Awareness	Users are searching for solutions in a general category.
compare	Comparison between two competitors	3	Awareness	Users compare two competitors – your tool is not involved.
festival_exhibitor	Visit to your festival exhibitor page	3	Awareness	Interest in your company at the OMR Festival.
article	Visit to an article mentioning your tool	2	Awareness	Users read articles where your product is mentioned.
alternative	Visit to a competitor’s alternatives page	2	Awareness	Companies explore alternatives to a competitor.
festival_exhibitor	Visit to a competitor’s exhibitor page	2	Awareness	Companies check out competitors at the OMR Festival.
product-all-reviews	Visit to a competitor’s “All Reviews” page	2	Awareness	Users read customer reviews of a competitor.
article	Visit to an article about competitors	1	Awareness	Companies gather information about competitors.
article	Visit to a category article	1	Awareness	Users read general content about the software category.

Example: If a company visits your profile twice and a competitor’s profile once, the total score is 29 points.

On the right side of each row, you’ll also find the company’s website and IDcard. The IDcard provides additional information, such as the company address, email address, and links to LinkedIn and Xing profiles (if available). You can also add your own notes and tags to companies here.