Signal Types

In this article, we explain the different signal types in the OMRviewer.

• For Software Providers

• For Agencies

For Software Providers

In the OMRviewer, depending on your subscription package, you have access to different signals. These signals give you insights into the level of purchase intent of potential customers.

• Profile visits

  A user visits your software or agency profile on OMR Reviews.

• Competitor visits

  A user visits a competitor’s profile.

• Category page visits

  A user visits your category or categories on OMR Reviews. By default, signals from three different categories are included. If you’d like access to signals from additional categories, please contact our Customer Support.

• ContentHub visits

  Gain insights into which companies are reading ContentHub articles where your product is mentioned.

• Exhibitor profile visits

  A user visits your OMR Festival exhibitor page.

One-line principle and Intent Scoring

Each signal includes detailed information such as the date of the visit, company name, company location, pages visited, visit duration, and the Intent Score – all presented clearly in a single line.

The Intent Score is based on visit behavior and shows you how relevant a signal is and how strong the purchase intent of a company is estimated to be. A higher score indicates a stronger likelihood that the company is interested in your solution.

Overview of OMR Reviews signals (Page Types) and their Intent Scores

On the right side of each row, you’ll also find the company’s website and IDcard. The IDcard provides additional information, such as the company address, email address, and links to LinkedIn and Xing profiles (if available). You can also add your own notes and tags to companies here.

For Agencies

In the OMRviewer, depending on your booked services, you have access to various signals that give you insights into the level of purchase intent of potential customers.

• Profile visits

  A user visits your agency profile on OMR Reviews. As an agency, you gain valuable insights into which companies are interested in your profile. With Extended Reporting, you can also see when a user visits a software profile where you are listed as a Trusted Partner – including visits to pricing and review pages.

• Category page visits

  A user visits an agency or software category page on OMR Reviews. With an agency profile, you get access to visitors of your category. As a Trusted Partner of a software profile, you also receive data on the main categories associated with the software.

• ContentHub visits

  Get insights into which companies are reading ContentHub articles where your agency, a competitor agency, or the software you are linked to as a Trusted Partner is mentioned. With Extended Reporting, you also get access to readers of articles mentioning the associated software category.

• Competitor profile visits

  A user visits the profile of an agency listed in the same category as your agency. With Extended Reporting, you also receive data on visitors to the software profiles of your competitors.

• Exhibitor profile visits

  A user visits your OMR Festival exhibitor page.

One-line principle and Intent Scoring

Each signal includes detailed information like the date of the visit, company name, company location, pages visited, visit duration, and the Intent Score – all neatly summarized in one line.

The Intent Score is based on visit behavior and helps you assess how strong a company’s purchase intent is. A higher score indicates a higher likelihood of interest in your solution.

You’ll also find the company’s website and IDcard on the right side of the row. The IDcard provides more details like company address, email address, and LinkedIn or Xing profiles (if available). You can also add notes and tags for your internal organization.