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Ranking & evaluation of agency profiles

How the rating is calculated: reviews from various sources are bundled together

OMR Reviews displays reviews and an average rating for listed agencies. These reviews do not come directly from our platform, but are aggregated from publicly available sources.

In this article, you will find the following content 👇

  1. Source of data

  2. Presentation on OMR Reviews

  3. FAQs

Source of data

The reviews come from various established platforms such as:

  • Google Maps

  • Trustpilot

  • Sortlist

  • Clutch

  • ProvenExpert

  • Goodfirms

  • Agenturtipp

All platforms are included in the evaluation with equal weighting.

If you have good reviews on these platforms, you will also rise in the OMR Reviews ranking. This applies regardless of whether you are a free or paid partner.

Presentation on OMR Reviews

The reviews are visible in two central locations on the platform:

1. On the agency profile

  • Average rating (e.g., ⭐ 4.6)

  • Number of reviews taken into account (e.g., “(32 reviews)”)

  • Tooltip with a note on the data source:

“The number of reviews and the average rating of the provider are derived in part or in full from external sources.”

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2. On category and overview pages

  • Agencies are sorted within their category according to their average rating.

  • Agencies with higher ratings appear higher up.

  • Agencies without usable external reviews are listed further down accordingly.

No individual reviews or specific platform sources are displayed – only the aggregated average and total number.

image - 2026-02-09T103100.562

FAQs

  • Why does our agency not have a rating on OMR Reviews?

If no (or too few) reviews are found on the connected external platforms, no rating can be displayed.

  • How often are the reviews updated?

The data is updated at regular intervals by our partner.

  • Can users submit reviews directly on OMR Reviews?

No, currently there is no option on OMR Reviews to submit reviews for agencies directly via the platform. The reviews displayed come exclusively from external sources. A separate review function for agencies on OMR Reviews is in the planning stage.

  • Can I see which platform the reviews come from?

No, only aggregated data is displayed (average rating + number of reviews).