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Ranking & evaluation of agency profiles

How the rating is calculated: reviews from various sources are bundled together

OMR Reviews displays reviews and an average rating for listed agencies. These reviews do not come directly from our platform, but are aggregated from publicly available sources.

In this article, you will find the following content 👇

  1. Source of data

  2. Presentation on OMR Reviews

  3. How to improve your ranking

  4. FAQs

Source of data

The reviews come from various established platforms such as:

  • Google Maps

  • Trustpilot

  • Sortlist

  • Clutch

  • ProvenExpert

  • Goodfirms

  • kununu

All platforms are included in the evaluation with equal weighting.

If you have many good reviews on these platforms, you will also rise in the OMR Reviews ranking. This applies regardless of whether you are a free or paid partner.

Presentation on OMR Reviews

The reviews are visible in two central locations on the platform:

1. On the agency profile

  • Average rating (e.g., ⭐ 4.6)

  • Number of reviews taken into account (e.g., “(32 reviews)”)

  • Tooltip with a note on the data source:

“The number of reviews and the average rating of the provider are derived in part or in full from external sources.”

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2. On category and overview pages

  • Agencies are sorted within their category according to their average rating.

  • Agencies with higher ratings appear higher up.

  • Agencies without usable external reviews are listed further down accordingly.

No individual reviews or specific platform sources are displayed – only the aggregated average and total number.

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How to improve your ranking

The more reviews and the higher the average score, the higher you will be listed on OMR Reviews. The following steps will help you improve your ranking:

1. Check your platform presence

First, it is important to know which platforms relevant to OMR Reviews your company is already represented on. To do this, search specifically for your company name in combination with portals such as “Trustpilot” or “Clutch.” Only when you know where you are listed can you ensure that your appearance there is professional.

A well-maintained and consistent profile is the basis for gaining the trust of potential customers. Make sure that your information is complete and up to date on all portals:

  • Branding: Your logo and description should be current.

  • Contact: Are website links and contact details still correct?

  • Services: Does the list of categories and services reflect your current portfolio?

  • References: Are team size and customer references up to date?

Search Google for your company name + “Trustpilot,” “Clutch,” etc.

2. Ensure that you have up-to-date reviews on the platforms

Encourage your customers to leave reviews and communicate specifically on which platform you would like to receive feedback. Ensure that current experiences with your service and performance are shared on the platforms. Seize the right moments for reviews, such as

  • after the successful completion of a project,

  • after measurable successes or when reaching a milestone, or

  • after positive customer feedback via email or phone call.

A well-maintained profile looks professional and increases the likelihood that customers will leave a review.

3. Automatic ranking updates with OMR Reviews

We aggregate your reviews on external platforms and automatically update your ranking. You don't need to manually submit or change your review count and average rating with us.

You cannot manually change or “submit” your rating on OMR Reviews; it is automatically updated based on publicly available data.

FAQs

  • Why does our agency not have a rating on OMR Reviews?

If no (or too few) reviews are found on the connected external platforms, no rating can be displayed.

  • How often are the reviews updated?

The data is updated at regular intervals by our partner.

  • Can users submit reviews directly on OMR Reviews?

No, currently there is no option on OMR Reviews to submit reviews for agencies directly via the platform. The reviews displayed come exclusively from external sources. A separate review function for agencies on OMR Reviews is in the planning stage.

  • Can I see which platform the reviews come from?

No, only aggregated data is displayed (average rating + number of reviews).