OMR Reviews PPC Dashboard

With access to the OMR Reviews PPC Dashboard, you can get a good overview of your campaign statistics. In this article, you will learn how to make the most of the three available statistics areas.

This article covers the following topics 👇

1. Dashboard: Your performance overview

2. Understanding campaign abbreviations

3. Analytics: Custom reports & export

4. Preferences: Manage settings

5. The most important PPC KPIs

Log in with your OMR Reviews PPC account to access the PPC Dashboard. 

Dashboard: Your performance overview

The Dashboard tab is your home page. It offers you a quick glance at the current performance of your campaigns through various widgets and tables.

Visual evaluation (top)

Here you can see the development of your campaigns at a glance:

• Yesterday's performance: At the top left, you will find a quick summary of the previous day. You can immediately see whether clicks were generated, how high the costs were, the ECPM, and how many impressions were played.

• 7-day trend: The graphs show the development of costs, impressions, and eCPM over the last seven days.

Detailed analysis (below)

Below the graphs, you will find the “Current Month Analytics” table with the hard figures.

• Quick time period selection: You can filter the table immediately using the buttons (“Today,” “Yesterday,” “Current Month,” “Last Month”).

• Drill-down function: The table has a hierarchical structure. Click on the small arrows (▶) next to the name to expand the view:

1. Advertiser

    

2. Campaign (e.g., a specific content hub campaign)

    

3. Banner (the individual advertising material)

Understanding campaign abbreviations

To quickly identify where your ads are running, we use the following abbreviations for placements in the table:

• CH (Content Hub): Banners in editorial Content Hub articles.

• CP (Comparison Pages): Placements on comparison pages where several software providers are compared.

• PDP (Product Detail Page): Placement as “Top Alternative” on profiles of other software providers.

• ATP (Alternative-to-Page): Placement as “Top Alternative” on pages that list suitable alternatives to other software providers.

• RB (Recommendation Box): Highlighted box in ContentHub articles with recommended software in your category.

• (TL) Text link: Text links where your software is mentioned in the text of ContentHub articles.

Analytics: Custom Reports & Export

In the Analytics tab, you can perform in-depth analyses and compile customized reports.

Configure Report

Create your report using the following filters:

• Period: Select presets such as “Last 7 days” or set an exact start and end date using “Custom Range.”

• Group by: Sort your report according to parameters such as “Banner” or “Day.” This allows you to break down the performance of an entire month by day, for example.

Create & Export

1. Click Run Report to generate the table based on your filters.

2. Use the export icons in the top right corner to download the data:

• • PDF: Ideal for sending to colleagues or stakeholders.

  • CSV / XLSX: Perfect for further processing in Excel or your own tracking tools.

Use templates

Do you often need a specific view (e.g., “Last 3 months grouped by campaign”)? Click Save report template and give the template a name. The next time you visit, you can reload this filter setting with just one click.

Preferences: Manage settings

This section is used to manage your basic account settings.

• Personal data: Here you can edit your contact information and change your password.

• Customize view: You have the option to show or hide technical details (such as banner IDs) in the dashboard.

The most important PPC KPIs

To help you interpret the data in the dashboard and reports correctly, here is an explanation of the most important key figures: