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The interaction of reviews, OMR score and badges
In this article you will find the following content 👇
1. Meaning of the OMR Reviews badges
2. Goals and benefits of the OMR Reviews badges
4. Basics and components of the OMR score
5. Why the timeliness of reviews is also important
Meaning of the OMR Reviews Badges
The more positive reviews a tool receives, the greater the chance of being awarded the OMR Reviews badges.
Similar to a seal of approval, the badges prove that a product or service is actively used and positively rated by real users.
The OMR Reviews badges are recognized social proof elements and can be used effectively in the marketing mix to build trust with potential buyers and strengthen the bond with existing customers.
Goals and benefits of OMR Reviews badges
✅ Build trust with potential customers
✅ Provide guidance for software seekers
✅ Promote customer loyalty
✅ Strengthen brand image and credibility
✅ Increase visibility and competitiveness in the market
Not every tool automatically qualifies for an award. The award is based on reviews and user satisfaction. To ensure that the best tools are always up to date, the badges are awarded on a quarterly basis based on various criteria.
Here you will find detailed information on the individual OMR Reviews badges and the criteria for the award.
Meaning of the OMR Score
With the OMR Score, OMR Reviews has developed a logic to rate software solutions according to user satisfaction in their categories.
The OMR Score categorizes software based on three factors: the average review, the number of published reviews and their timeliness. The average review has the highest weighting.
The more reviews are included in the average rating, the more meaningful it becomes and the better it reflects the satisfaction of all users. Therefore, as the number of reviews increases, the statistical representativeness of the average increases, while the importance of the pure number of reviews decreases.
A high OMR score improves the placement or ranking and thus the visibility of a software solution in categories and serves as the basis for the award of the Leader Badge, which recognizes the top performer in a category according to OMR score.
Basics and components of the OMR score
The OMR score is based on three main components:
1. number of reviews
The more reviews a software receives in a category, the more likely it is that the average rating adequately reflects the satisfaction of all users for this category or application purpose.
Especially with a low number of reviews, the number of reviews has a decisive influence on the OMR score. With a higher number of reviews, however, the rating becomes statistically more representative, which makes the average review and thus customer satisfaction even more important, while the importance of the pure number of reviews decreases
2. average review
In addition to the number of reviews, user satisfaction is also included in the OMR score. This is determined using the NPS score (Net Promoter Score), where users indicate on a scale of 0 to 10 how likely they are to recommend a software to others. The NPS score is averaged for a more user-friendly presentation on the OMR Reviews platform and displayed on a 5-star scale. A high average score indicates a high likelihood of recommendation, while a low score indicates potential for improvement.
3. actuality of reviews
In addition to the number and satisfaction of reviews, the OMR score also takes into account how recent each review is. Reviews older than one year are included in the calculation with a lower factor to ensure that the score prioritizes the most current and relevant information. This weighting allows software seekers to get an accurate, up-to-date assessment of a product's current performance and functionality.
Why the timeliness of reviews is also important
The relevance and informative value of a review depends largely on how up-to-date it is. As technologies and software solutions are constantly evolving, up-to-date reviews provide a more accurate and realistic picture of a tool's capabilities. They reflect the latest user experiences and provide information about product updates, new or improved features and potential challenges. This information is particularly valuable for users, as they can make informed decisions based on the current performance of a software.
An analysis by G2 shows that the timeliness of reviews is crucial for potential buyers: 66% of buyers prefer reviews that are no more than three months old. In addition, 61% trust a product more if it has between 11 and 50 reviews. These figures make it clear that it is important to regularly collect new reviews in order to gain and maintain the trust of buyers, even if there are already many positive reviews.
Showing the rating average in the OMR Reviews Score Widget
The OMR Reviews Score Widget displays your review average (5-star scale) and the number of reviews in real time. As an effective social proof element on your website, it strengthens the trust of potential and existing customers. In our article “OMR Reviews Score Widget” you can find out how to access and use the widget.
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