Introduction to your second step

Have you completed your profile on OMR Reviews and are you ready to collect customer reviews? The second step is to launch your first review campaign. Reviews from real users are becoming increasingly important in the B2B software market – they offer authentic insights into products, promote transparency, and support buyers in their decision-making. This can reduce the perceived risk when selecting a software solution.

According to Gartner, 98% of software buyers say that reading reviews will be critical to their purchasing decisions in 2024.

The more reviews your tool receives on your OMR Reviews profile, the more meaningful and informative it appears to potential customers. In practice, it has been shown that once a product has received around ten reviews, many users perceive it as more relevant and trustworthy. With each additional review, this image becomes even clearer. 

🤝 TRUST: Credibility through genuine customer testimonials

Even in B2B, people buy from people and are strongly influenced by the experiences of others.

Social proof

Authentic reviews show potential buyers how your product performs in everyday use. They help to reduce uncertainty and structure the decision-making process.

Transparency & realism

Reviews provide insight into specific use cases, strengths, and limitations of your product. This openness builds trust and supports realistic expectations.

Brand strengthening through advocacy

Satisfied customers become advocates for your brand. Every review is not only feedback, but also contributes to building your reputation.

🚀 REACH: Greater visibility through relevant content

Reviews not only strengthen trust in your product, but also act as a sustainable lever for reach and visibility, both for users and for AI-supported systems.

Better discoverability on OMR Reviews

Reviews not only strengthen trust in your product, but also act as a sustainable lever for reach and visibility, both for users and for AI-supported systems.

Unique content from the user's perspective

Every review is unique, user-generated content. This diversity covers different search and information needs and keeps your profile continuously up to date and relevant.

Broad coverage of search intents

Reviews address real use cases, pain points, and benefits, thus meeting a wide range of search intents.

AI visibility

Authentic reviews signal relevance and credibility. At the same time, they are preferentially processed and displayed by AI systems, especially in MoFu and BoFu phases, where concrete solutions are sought.

📈 PERFORMANCE: Reviews as a contribution to business performance

Review marketing is not a nice-to-have, but a relevant part of your performance strategy.

Supported decision-making

Profiles with current and meaningful reviews help potential customers build trust more quickly and make informed decisions.

More efficient sales processes

Better-informed prospects often enter into discussions with sales with clearer expectations, which can make the process more structured and efficient.

Optimization through feedback

Reviews provide valuable insights for product, marketing, and sales. This means that every review becomes not only a selling point, but also input for continuous improvement.

The three steps to your success:

1. Plan your first review campaign

2. Create review links in OMR Manager

3. Review management

For further inspiration, we have compiled additional articles to support you in your review campaigns: