Nobel Prize Winner discusses social business in OMR Podcast • Real men and women drink... Water? • Measuring the immeasurable, with Contentsquare
Hi from Hamburg,
Been a busy few weeks at OMR. We just finished up with our fifth batch of Digital Masterclasses — this time presented by our friends at Asana. We've started planning for OMR Festival 2023 in earnest, with the State of the German Internet keynote team ramping things up and we're beginning to finalize our speaker lineup—stay tuned for that. The team also saw the return of OMR Poker, which saw yours truly suffer a slew of bad beats that I am still stewing about completely over, the editorial staff engaged in some team building over shuffleboard and next week it's the Xmas bash.
Oh, and things have been just as busy on the content front with CEO Jon Cerki from Contentsquare joining the OMR International Podcast, OMR Editor-in-Chief Roland Eisenbrand and I took a closer look at Craft Water (for real dudes) and there was a first in the history of OMR: a Nobel Peace Prize winner, Mohammed Yunus, sat down with me in the OMR Podcast.
The first-ever Nobel Peace Prize winner in the OMR Podcast!
The first of two—count 'em TWO—podcast episodes today is a banger. Co-CEOs and co-founders of Yunus Social Business Saskia Bruysten and Prof. Muhammed Yunus (a 2009 Nobel Peace Prize Laureate) joined the pod to discuss their work with YSB and how they are working to eliminate climate change and poverty by harnessing the power of business. It may sound utopian, but to hear them tell it it's not only possible, they are putting the theory into practice.
"God of the Gaps" with Contentsquare CEO Jon Cherki
In theology, there is a theory called the "God of the Gaps," which basically says that everything science cannot explain is proof that a higher power exists. (It also sounds amazing.) Anything we don't know, is God, beyond our puny human comprehension.
What does that have to do with marketing and a French SaaS startup valued at a few bil? Contentsquare quantifies the previously unquantifiable, the grey margins of user behavior, after landing on a website and before the next action, typically a click, aka conversion, or a bounce. Further, Jon and Contentsquare take this information to help shop and website operators prioritize areas in need of optimization.
Craft Water brand Liquid Death is a lot of things: clever, crass and worth USD 700m—thanks to a slew of brazen ad campaigns that tap into consumer manliness with catchy, effective ads that lean heavily on 80s slasher flicks and challenge consumers' manhood.