--- title: Software Buying in DACH 2026 · OMR Reviews × cse advisory description: Discover what software buyers in Germany, Austria and Switzerland expect from vendors. Get the Software Buying in DACH 2026 study. --- [![OMR_b](https://hi.omr.com/hubfs/OMR%20Redaktion,%20Logos/OMR_b.svg "OMR_b")](https://omr.com) - [Home](https://omr.com/de) - [Daily](https://omr.com/de/daily) - [Reviews](https://omr.com/de/reviews) - [Education](https://education.omr.com) - [Events](https://omr.com/de/events-seminare/) - [Podcasts](https://omr.com/de/podcast-overview/) - [Jobs & HR](https://omr.com/de/jobs-hr) - [50/50](https://5050.omr.com/) [Log in](https://my.omr.com/users/sign_in) - [Home](https://omr.com/de) - [Daily](https://omr.com/de/daily) - [Reviews](https://omr.com/de/reviews) - [Education](https://education.omr.com) - [Events](https://omr.com/de/events-seminare/) - [Podcasts](https://omr.com/de/podcast-overview/) - [Jobs & HR](https://omr.com/de/jobs-hr) - [50/50](https://5050.omr.com/) ![EN SBS26 - Header Visual DACH](https://hi.omr.com/hs-fs/hubfs/EN%20SBS26%20-%20%20Header%20Visual%20DACH.png?width=1500&height=450&name=EN%20SBS26%20-%20%20Header%20Visual%20DACH.png "EN SBS26 - Header Visual DACH") # Want to win DACH? Pass these 3 gates first. ## What actually makes software buyers in Germany, Austria and Switzerland say yes? We asked close to 200 software buyers across DACH what makes or breaks a software purchase. The results reveal three things vendors need to get right: compliance, integration and trust. Download the full study for free:  ![E615754F-6B96-42EC-904E-002784FB1EF8_4_5005_c](https://hi.omr.com/hs-fs/hubfs/E615754F-6B96-42EC-904E-002784FB1EF8_4_5005_c.jpeg?width=350&height=182&name=E615754F-6B96-42EC-904E-002784FB1EF8_4_5005_c.jpeg "E615754F-6B96-42EC-904E-002784FB1EF8_4_5005_c") ####  81% require GDPR compliance, while only 3% are fine with non-EU cloud hosting when choosing software. Compliance is a must in DACH. EU hosting matters more than having your servers in Germany. ![D92B4EB7-4299-4A59-9AAB-5C246A417611_4_5005_c](https://hi.omr.com/hs-fs/hubfs/D92B4EB7-4299-4A59-9AAB-5C246A417611_4_5005_c.jpeg?width=350&height=183&name=D92B4EB7-4299-4A59-9AAB-5C246A417611_4_5005_c.jpeg "D92B4EB7-4299-4A59-9AAB-5C246A417611_4_5005_c") #### 44% name integration their #1 technical barrier, while 60% say poor integration blocks purchases. Your software needs to work with the systems buyers already use. Think SAP, DATEV and Microsoft 365. ![AB5225F7-9662-4A06-879D-97792836CFEF_4_5005_c](https://hi.omr.com/hs-fs/hubfs/AB5225F7-9662-4A06-879D-97792836CFEF_4_5005_c.jpeg?width=350&height=183&name=AB5225F7-9662-4A06-879D-97792836CFEF_4_5005_c.jpeg "AB5225F7-9662-4A06-879D-97792836CFEF_4_5005_c") #### 69% say external reviews strongly influence their decision, making reviews a key trust signal in DACH. Reviews and recommendations matter more than brand image or having a local HQ. ## Learn what vendors need to get right to enter the DACH market and turn interest into actual software purchases. ### The study also reveals... - Why enterprise software budgets are shrinking while SMBs and mid-market companies continue to invest. - Why deal value shapes buying committees and sales processes. - Why 76% of buyers reject aggressive sales approaches. - How AI is changing software research and where buyers actually make their final decision. ![AD48D4AD-F645-4F7A-9638-614B37C96FC5_1_201_a](https://hi.omr.com/hs-fs/hubfs/AD48D4AD-F645-4F7A-9638-614B37C96FC5_1_201_a.jpeg?width=800&height=605&name=AD48D4AD-F645-4F7A-9638-614B37C96FC5_1_201_a.jpeg) *OMR Reviews Community Terms of Participation* We only provide access to the whitepaper download as part of a free membership in the OMR Reviews Community. As a member, you can look forward to the following benefits: ⭐️ You’ll be among the first to hear about new Software Guides and whitepapers and can download them right away ⭐️ You’ll regularly receive our newsletter with updates from OMR Reviews and insights into the software landscape ⭐️ You’ll regularly receive emails with software recommendations and suggestions for reviewing tools We’d love to welcome you to the OMR Reviews Community! You can unsubscribe at any time. 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