Want to win DACH? Pass these 3 gates first.
What actually makes software buyers in Germany, Austria and Switzerland say yes?
81% require GDPR compliance, while only 3% are fine with non-EU cloud hosting when choosing software.
Compliance is a must in DACH. EU hosting matters more than having your servers in Germany.
44% name integration their #1 technical barrier, while 60% say poor integration blocks purchases.
Your software needs to work with the systems buyers already use. Think SAP, DATEV and Microsoft 365.
69% say external reviews strongly influence their decision, making reviews a key trust signal in DACH.
Reviews and recommendations matter more than brand image or having a local HQ.
Learn what vendors need to get right to enter the DACH market and turn interest into actual software purchases.
The study also reveals...
- Why enterprise software budgets are shrinking while SMBs and mid-market companies continue to invest.
- Why deal value shapes buying committees and sales processes.
- Why 76% of buyers reject aggressive sales approaches.
- How AI is changing software research and where buyers actually make their final decision.
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