Use badges as social proof elements

Awards say more than words - this is how badges work as silent persuaders.

Have you already received your first award or are you planning your first campaign and want to know how the OMR Reviews badges can be used in your marketing mix later on? Then you've come to the right place!

In this article you will find the following best practices 👇

• Website
• Email signature
• Trade fairs & events
• Webinars
• Employer branding
• Social Media
• Sales Calls
• Pitch Decks
• ADS

👉🏻 Did you know....

Trust elements such as the OMR Reviews Badges and the OMR Reviews Score Widget should ideally be placed in areas of your website where you want to optimize for conversions.

Particularly recommended are places where customers enter sensitive data, such as on checkout pages or when entering payment information.

CentralStationCRM is a successful example of the effective use of trust badges during account creation, especially at the point where users enter their email address to test the tool.

Here are more tips & best practices on where the badges can be used👇

WEBSITE

Reviews & badges create trust and can support the positive brand presence on your website. Widgets and badges with links act as a direct link to OMR reviews, which in turn strengthens your presence and shows that you are open to feedback.

neuroflash

Content Marketing, SEO Content, AI Writing Assistant, KI, Content Creation

Here is a successful example from Neuroflash with a direct link to OMR Reviews. It immediately shows the current rating, the number of reviews and leads directly to your OMR Reviews profile.

timr

Time recording

The footer of a website is an ideal place for badges and the OMR Score widget. Anyone who scrolls to this point is showing genuine interest. The awards can have a positive influence on the purchase decision. This is what timr does, for example 👇

Direct traffic from OMR Reviews to specific landing pages with OMR Reviews Social Proof elements. With these, users feel picked up, as they see relevant content on the customized landing page and are specifically addressed. They can also find their way around more quickly and are not distracted by other content.

E-MAIL SIGNATURE

Badges in your email signature not only strengthen your reputation and trust with your target audience, but also ensure consistent visibility across different senders and recipients. This can lead to more visitors to your OMR Reviews profile and actively support you in generating more reviews.

TRADE FAIRS & EVENTS

Reviews & badges help you to attract more attention at events and trade fairs. The badges can be used for stand design and placed on brochures, flyers and workwear.

Have you ever seen a popcorn machine at a trade fair or event? Why not prepare your own popcorn boxes and place the badges on them?

Here's a creative best practice 👇

PULT

Visitor management, room booking systems, workplace booking systems, workplace management

WEBINARS

After a successful webinar is the perfect time to motivate participants to leave a review on OMR Reviews. By inserting your OMR Reviews badges with a QR code, you can make the process as easy as possible for your participants.

EMPLOYER BRANDING

Did you know that many positive reviews and OMR badges can help you attract new motivated employees to your team?

Here is the story of Alexander Farr from Superchat 👇

SOCIAL MEDIA

OMR reviews in social media posts draw attention to your brand, increase traffic and promote the trustworthiness and reputation of your tool.

SALES CALLS

First impressions count in initial meetings and demo appointments - and this is exactly where your OMR Reviews badges can strengthen the trust of your potential customers as social proof elements. By using your badges, you can directly demonstrate your expertise and customer satisfaction.

👉🏻 How to implement it:

1. virtual background with badge:

Use your OMR Reviews badge in your virtual background on video calls to place it effectively.

2. follow-up email with OMR Reviews link:

After the call, send a thank you email with the OMR Reviews badge and a QR code to the review page to provide further social proof.

PITCH DECKS

ADS

Reviews & badges attract more attention, generate more trust from buyers and can increase the click-through rate (CTR). Perfect for LinkedIn and Google Display Ads!

BOTfriends

Chatbot, customer service, AI agents, live chat, AI telephone assistant

Here is a successful example of an ADS campaign👇