Tips & best practices for product screenshots & videos

Convincing screenshots and videos: How to present the functions and added value of your product in the best possible way

awork

Project management, workflow management, agency software, task management

awork is a good example of how a five-minute video combined with detailed screenshots can create proximity to potential customers.

In the video, Edda from awork explains why her tool is the optimal solution for her target group and guides you through the interface in a structured and clear way.

Not only are the functions demonstrated practically, but the user-friendliness and advantages of the tool are also clearly emphasized.

Experience has shown that many customers first look at pictures before taking the time to watch a video to get an initial overview. Only once interest has been aroused do they take the time to watch a video. It is therefore important to upload high-quality screenshots that explain the tool clearly and comprehensibly.

Instaffo

Recruitment platforms, recruitment marketing, talent marketplace platforms

Here's another best practice for you 👇

Instaffo has uploaded two videos that not only present the tool's interface, but also the benefits and helpful tips and tricks for using it.

Such videos offer potential customers a practical insight into the tool, show how it works and illustrate what they will be working with if they opt for this solution.

In the case of Instaffo, the screenshots present less of the interface, as this was shown in great detail in the two videos. The screenshots explain the main functions and the advantages of the tool.