Step by step to your PPC ad on OMR Reviews

Pay-per-click campaigns: How to successfully place PPC ads on OMR Reviews

The following content awaits you in this article 👇

1. Advantages of pay-per-click campaigns (PPC) on OMR Reviews
2. Checklist for pay-per-click campaigns on OMR Reviews
   1. get to know advertising formats
   2. understand advertising budget & cost-per-click (CPC)
   3. carry out campaign setup
   4. order/commission advertising material
   5. ensure tracking & measurability
   6. finalize campaign setup for go-live

1. Advantages of pay-per-click campaigns (PPC) on OMR Reviews

OMR Reviews pay-per-click campaigns (PPC) offer you the opportunity to place various advertising formats on OMR Reviews. The best thing: you only pay for clicks that actually occur!

With a PPC campaign in a relevant article in the OMR Reviews ContentHub, you not only get valuable clicks, but also address your target group directly at the beginning of their software buying journey and can thus win potential customers at an early stage.

👁️‍🗨️ Free visibility & reach

You only pay for actual clicks on your ads. Every impression that does not generate clicks is free advertising for you.

🎯 Precise targeting

You reach customers who are currently looking for information about software on OMR Reviews and are genuinely interested in your offer. We guarantee clicks from the DACH region and reliably filter bots.

🧩 Individual strategy

You choose the categories in which you want to be present and grow. We position your software where it will have the greatest impact.

🤝 Increased trust

You benefit from our visitors' and readers' trust in our platform and content and therefore also in your ads.

📈 Transparent performance monitoring

You can always keep an eye on your traffic and spending with your OMR Reviews PPC dashboard.

2. Checklist for pay-per-click campaigns on OMR Reviews

Use the following checklist to set up your advertising package on OMR Reviews quickly and optimally. Once you have completed all the steps, you can launch your campaign and track its performance using our tracking tool.

1. Get to know advertising formats: find the right format for your campaign

Before you start your campaign, you should be familiar with the different advertising formats: PPC banners, text links or placements in recommendation boxes in relevant articles - you decide how your product takes the spotlight.

✅ Banners: Graphic, clickable ads on relevant pages

✅ Text link: Contextual, clickable mention in relevant articles & listings

✅ Recommendation box: Clickable mention as a recommended provider in relevant articles & listings

✅ Comparison page: Listing on dedicated pages with direct comparison

✅ Competitor profile: Prominent display on competitor product pages

2. Understand advertising budget & cost-per-click (CPC): Plan your costs correctly

Your ads run on the basis of a cost-per-click model (CPC).

The click price (CPC) depends on various factors - such as category, competition and performance history. A good understanding of CPC logic helps you to use your budget in a targeted and efficient manner:

• Each category has its own CPC.
• If you select several categories, your final click price is the average of the selected categories.
• Billing takes place monthly at the beginning of the following month.

3. Perform campaign setup: Set up your campaign effectively

The following decisions are necessary to optimize your campaign:

1. Category selection:
   Choose the categories in which your product should be advertised.
2. Article selection:
   Choose content or placements that best suit your target audience.

Your selection determines where your ads appear on OMR Reviews and which users are reached. You can get an overview of all integration options from your OMR Reviews contact person. You can also find more information and contact options here.

4. Order/commission advertising material: design your ads correctly

You can either deliver your own banners, have the design created by OMR Reviews or commission it externally through our partner adfriends. The following options are available to you:

1. Deliver your own banner design

Pay attention to the following specifications:

Format:	1016 x 500 px
File format:	PNG or JPG
Ad labeling:	Reference to advertisement (e.g. “Advertisement”)

You can find an example banner here. If you have any further questions, please contact us!

2. Have the banner design created by OMR Reviews

If you would like us to create the banner design for you, please provide us with the following content:

✔️ Banner header:	A concise headline
✔️ Banner text:	A short convincing text
✔️ Banner CTA:	Clear call to action (e.g. “Find out more”)
✔️ Logo:	High-resolution in PNG format

3. Order professional banner design from adfriends

Our partner adfriends supports you in creating high-quality advertising material - perfectly tailored to your PPC campaigns on OMR Reviews:

• HTML5 banners
• Social media ads
• Motion Design

5. Ensure tracking & measurability: Keep an eye on your campaign performance

The following technical steps are necessary so that you can reliably measure the success of your campaign:

1. Set up landing pages:
   Enter the appropriate landing page for each selected category or article to which users are redirected.
2. Set up UTM parameters:
   Integrate UTM parameters directly into the URLs of your landing pages or send us general UTMs for campaign evaluation.
3. Confirm email address:
   Confirm your email address via the message from reviews-affiliate@omr.com to get access to your PPC dashboard.
4. Set up PPC dashboard:
   Once confirmed, your personalized dashboard will be created.

As soon as your tracking tool is active, you can track the performance of your campaign transparently and in real time at any time.

6. Check final campaign setup for go-live

Before your campaign goes live, check that all requirements for publication have been met:

✅ Placements and landing pages defined

✅ Advertising material stored or created

✅ Tracking setup completed

✅ Campaign start confirmed