PPC dashboard & ad conversion tracking

How to track your ads via the OMR Reviews PPC dashboard

In this article you will find the following content 👇

1. Access to the PPC tracking tool
2. Your dashboard at a glance
3. Insights & performance data

Access to the PPC tracking tool

Before you can start analyzing your ads, you need to activate your tracking tool. This is how it works:

✅ Confirm email

You will receive an activation email from reviews-affiliate@omr.com.

Please confirm your e-mail address to activate your access.

✅ Login data

Username: Your registered e-mail address.

Password: Changeme#123 (Please change the password after the first login to secure your account).

✅ Your personalized dashboard

After your first login, your personalized dashboard will be created automatically.

From now on you have access to your performance data at any time.

Your PPC dashboard at a glance

On the start page of your PPC dashboard, you will find a compact overview of the most important key figures for your campaigns and advertising measures.

Traffic monitor

This overview shows the number of views and clicks as well as their percentage development.

Advertiser Performance

This section provides you with a detailed graphical representation of the performance of your ads over the entire term. Here you can analyze various metrics such as clicks and views and identify trends over time. The interactive diagrams allow you to see the development of your campaigns at a glance and identify optimization potential at an early stage.

Insights & performance data

Under the “Insights” tab you will find a detailed performance overview:

📅 Period: Daily performance view

📈 Advertiser: Overall performance of your campaign

📌 Sub-IDs: Evaluation of individual campaigns

🎨 Creatives: Success of individual articles, banners & links

Advertiser

This overview helps you to precisely analyze the performance of your ads and make data-based decisions for future campaigns.

1. Traffic section (marked yellow)

Here you will find all the important data on the reach and interaction of your ads:

• Views:
  Number of impressions, i.e. how often your ad was displayed.
• Clicks:
  Number of actual clicks on the ad.

• CTR (click-through rate):
  Ratio of clicks to views as a percentage. A higher CTR indicates that your ad is more relevant and appealing to users.

• Commission:
  Amount charged for the generated clicks or impressions.

2. Cost section (marked in gray)

The total amount of advertising costs incurred is shown here, based on the clicks or views received.

Set period

1. Time frame selection

Here you can define the desired time period for the analysis:

• Dynamic time frame:
  Predefined time frames such as “Today” or “Last 7 days” for a quick overview.
• User-defined period:
  Manual entry of a start and end date for a more precise analysis.
• Time of conversion:
  Possibility to set the analysis time to the time of conversion for more precise insights.

2. Filter options

This section offers extensive filter options to analyze your PPC ads:

• Branch, Country & Marketing Country:
  Restrict the analysis to specific regions or markets.
• Advertiser status:
  Filtering by active, paused or inactive advertisers.
• Advertiser categories & specific advertisers:
  Selection of specific advertisers or groups for detailed analysis.
• Tracking categories & connection settings:
  Ability to set specific filters to gain deeper insights.
• Conversion Targets & Conversion Status:
  Analysis based on defined targets and the status of conversions.