---
title: "➡️ Introduction: what you do first"
description: "Why your OMR profile is more than just a business card: The starting point for trust, reach, and performance"
---

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1. [OMR Reviews Success Hub](https://hi.omr.com/en/success-hub?hsLang=en)
2. [📞 Business Services](https://hi.omr.com/en/success-hub/business-services?hsLang=en)
3. [Step 1: Your profile on OMR Reviews](https://hi.omr.com/en/success-hub/business-services?hsLang=en#step-1-your-profile-on-omr-reviews)

# ➡️ Introduction: what you do first

## Why your OMR profile is more than just a business card: The starting point for trust, reach, and performance

Your agency profile on OMR Reviews is a strategic touchpoint: decision-makers actively use the platform to compare service providers, evaluate service offerings, and identify the best partners for their projects. A carefully structured profile directly contributes to three key dimensions of success - trust, visibility, performance and forms the basis for your offerings to be discovered and classified by relevant decision-makers. 

### TRUST: Your profile as a digital reference

In the service industry, professionalism often decides before the first contact. A complete, well-written agency profile shows:

- **Seriousness & clarity**: A structured profile with precise service descriptions, positioning, and USPs helps potential customers quickly assess your expertise.
- **Differentiation**: Through portfolio entries, project examples, or service segments, you can show how you differ from your competitors and what specific added value you offer.
- **Transparency**: A transparent presentation of your services strengthens trust and makes it easier for interested parties to compare.

### REACH: Visibility where decisions are made

A well-maintained OMR profile acts as a **dynamic visibility anchor**:

- **Relevant placements**: You will be displayed in relevant categories and filters on the business services platform, exactly where projects are created and service providers are sought.
- **Relevant target group**: Users who are actively looking for agency or consulting services will find your offer at the right moment in their decision-making journey.
- **Long-term presence**: Unlike time-limited campaigns, an optimized profile has a continuous effect and can generate lasting, qualified visibility.

### PERFORMANCE: Turn profile visitors into relevant traffic

A profile is not just a showcase, but a conversion driver:

- **Higher conversion through relevance**: Clear service segments and understandable positioning allow visitors to quickly see whether your services meet their requirements.
- **Quality over quantity**: Focusing on the services that are in demand helps you reduce unqualified contacts and increase genuine project inquiries.
- **Measurable insights**: Profile insights show you how visitors interact with your site—valuable input for optimization.

The first three steps to your success:

1. [Manage distribution list for system notifications](https://hi.omr.com/de/success-hub/verteiler-f%C3%BCr-systembenachrichtigungen-verwalten)
2. [Invite colleagues to OMR Manager](https://hi.omr.com/de/success-hub/kolleginnen-zum-omr-manager-einladen?hsLang=en)
3. Set up OMR Reviews profile

Go through the following list step by step and fill out your profile:

| [✅ Profile photo & video](https://hi.omr.com/en/success-hub/profile-photo-video?hsLang=en) |
| --- |
| [✅ Logo, locations & description](https://hi.omr.com/en/success-hub/logo-locations-description?hsLang=en) |
| [✅ Projects & Portfolio](https://hi.omr.com/en/success-hub/projects-portfolio?hsLang=en) |
| [✅ Documents in the download section](https://hi.omr.com/en/success-hub/documents-in-the-download-section?hsLang=en) |
| [✅ Industries & related links](https://hi.omr.com/en/success-hub/industries-further-links?hsLang=en) |
| [✅ Awards, certificates & USPs](https://hi.omr.com/en/success-hub/awards-certificates-usps?hsLang=en) |
| [✅ Tool Partner](https://hi.omr.com/en/success-hub/tool-partner?hsLang=en) |
| [✅ Ranking & evaluation of agency profiles](https://hi.omr.com/en/success-hub/ranking-and-evaluation-of-agency-profiles?hsLang=en) |

 

- [❓Frequently asked questions](https://hi.omr.com/en/success-hub/frequently-asked-questions?hsLang=en#main-content)

    - [Reviews](https://hi.omr.com/en/success-hub/frequently-asked-questions?hsLang=en#reviews)
- [🚀 Getting Started](https://hi.omr.com/en/success-hub/getting-started?hsLang=en#main-content)

    - [Step 1: Set up your profile in OMR Manager](https://hi.omr.com/en/success-hub/getting-started?hsLang=en#step-1-set-up-your-profile-in-omr-manager)
    - [Step 2: Start the review campaign](https://hi.omr.com/en/success-hub/getting-started?hsLang=en#step-2-start-the-review-campaign)
    - [Step 3: Start with OMRviewer](https://hi.omr.com/en/success-hub/getting-started?hsLang=en#step-3-start-with-omrviewer)
- [OMR Reviews product profile](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#main-content)

    - [Logo & product texts](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#logo-product-texts)
    - [Profile picture & video](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#profile-picture-video)
    - [Links & Call-to-Actions](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#links-call-to-actions)
    - [Global Features](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#global-features)
    - [Product Screenshots & Videos](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#product-screenshots-videos)
    - [Pricing](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#pricing)
    - [Documents](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#documents)
    - [Profile categories](https://hi.omr.com/en/success-hub/omr-reviews-product-profile?hsLang=en#profile-categories)
- [⭐ Reviews & Badges on OMR Reviews](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#main-content)

    - [The relevance of reviews on OMR Reviews](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#the-relevance-of-reviews-on-omr-reviews)
    - [Bonus incentive budget, incentives & survey links](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#bonus-incentive-budget-incentives-survey-links)
    - [Review campaigns](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#review-campaigns)
    - [OMR Reviews Awards (Badges)](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#omr-reviews-awards-badges)
    - [Social proof marketing: reviews & awards in the marketing mix](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#social-proof-marketing-reviews-awards-in-the-marketing-mix)
    - [Handling customer feedback from reviews](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#handling-customer-feedback-from-reviews)
    - [OMR Reviews evaluation process](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#omr-reviews-evaluation-process)
    - [Review management in OMR Manager](https://hi.omr.com/en/success-hub/reviews-badges-on-omr-reviews?hsLang=en#review-management-in-omr-manager)
- [🔍 Buyer intent data](https://hi.omr.com/en/success-hub/buyer-intent-data?hsLang=en#main-content)

    - [First Steps with Buyer Intent Data](https://hi.omr.com/en/success-hub/buyer-intent-data?hsLang=en#first-steps-with-buyer-intent-data)
    - [Working with the OMRviewer](https://hi.omr.com/en/success-hub/buyer-intent-data?hsLang=en#working-with-the-omrviewer)
    - [Using Buyer Intent Data](https://hi.omr.com/en/success-hub/buyer-intent-data?hsLang=en#using-buyer-intent-data)
- [✍️ Content on OMR Reviews](https://hi.omr.com/en/success-hub/%EF%B8%8F-content-on-omr-reviews?hsLang=en#main-content)

    - [GEO/AI visibility](https://hi.omr.com/en/success-hub/%EF%B8%8F-content-on-omr-reviews?hsLang=en#geo-ai-visibility)
    - [Content formats](https://hi.omr.com/en/success-hub/%EF%B8%8F-content-on-omr-reviews?hsLang=en#content-formats)
    - [Promoting Sponsored Content](https://hi.omr.com/en/success-hub/%EF%B8%8F-content-on-omr-reviews?hsLang=en#promoting-sponsored-content)
- [📞 Business Services](https://hi.omr.com/en/success-hub/business-services?hsLang=en#main-content)

    - [Step 1: Your profile on OMR Reviews](https://hi.omr.com/en/success-hub/business-services?hsLang=en#step-1-your-profile-on-omr-reviews)
    - [Best practices for your profile on OMR Reviews](https://hi.omr.com/en/success-hub/business-services?hsLang=en#best-practices-for-your-profile-on-omr-reviews)
    - [Step 2: OMRviewer and Buyer Intent Data](https://hi.omr.com/en/success-hub/business-services?hsLang=en#step-2-omrviewer-and-buyer-intent-data)
    - [Best practices for using buyer intent data](https://hi.omr.com/en/success-hub/business-services?hsLang=en#best-practices-for-using-buyer-intent-data)
    - [Step 3: Reviews Management](https://hi.omr.com/en/success-hub/business-services?hsLang=en#step-3-reviews-management)
- [🎙️Tool Talks](https://hi.omr.com/en/success-hub/%EF%B8%8Ftool-talks?hsLang=en#main-content)

    - [Best Practices](https://hi.omr.com/en/success-hub/%EF%B8%8Ftool-talks?hsLang=en#best-practices)
- [📥 Download Library](https://hi.omr.com/en/success-hub/download-library?hsLang=en#main-content)

    - [Guides](https://hi.omr.com/en/success-hub/download-library?hsLang=en#guides)
    - [Checklists](https://hi.omr.com/en/success-hub/download-library?hsLang=en#checklists)
    - [Templates](https://hi.omr.com/en/success-hub/download-library?hsLang=en#templates)
- [🛠 AI Visibility Dashboard](https://hi.omr.com/en/success-hub/ai-visibility-dashboard?hsLang=en#main-content)

    - [Getting Started with AI Visibility](https://hi.omr.com/en/success-hub/ai-visibility-dashboard?hsLang=en#getting-started-with-ai-visibility)

[![Chill listening crop-3](https://hi.omr.com/hs-fs/hubfs/Omr_reviews_Logo_Black_Rgb_2000px_w_72ppi%20(2)-2.png?width=182&height=55&name=Omr_reviews_Logo_Black_Rgb_2000px_w_72ppi%20(2)-2.png "Chill listening crop-3")](https://hi.omr.com/de/success-hub?hsLang=en)

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