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      Filter Examples

      Use filter options to identify the companies that are most relevant for you.

      The flood of data can quickly feel overwhelming, especially when it comes to pinpointing the right companies or sessions in the OMRviewer. This is exactly where the filter functions come in: they help you focus on specific groups of accounts.

      With filters, you can:

      1. Find relevant companies engaging with your products or services.
      2. Hide irrelevant data, such as companies outside your target audience.
      3. Identify companies that match your Ideal Customer Profile (ICP).
      4. Work more efficiently by saving recurring search criteria as filters.

      How to use the filter function

      Sessions vs. Companies

      Depending on what you want to analyze, you can filter at the session level or the company level:

      • Session level: Filter for individual visits on OMR Reviews. Ideal if you want to see which users have engaged deeply with specific tools or categories.

      • Company level: Filter for entire companies that have been active on OMR Reviews within a specific timeframe. Perfect for lead research.

      There are no limits to your creativity when filtering. Try different approaches and decide which filter settings deliver the most relevant and strongest signals for you.

      1. Simply click on Companies in the left-hand menu, then select Filters. There, you’ll find your saved filter settings as well as some predefined templates to get started.
      2. Click on Filters in the upper left corner to access the filter settings. Don’t forget to save your filter after creating it so you can easily use it again later.
      3. In the filter settings, you can create rules based on session duration, intent score, category, company name, industry, postal code, and city, and organize them into groups.

      If you’ve connected your CRM with the OMRviewer, you can use your saved filters directly for lead management. Qualified companies that match your filter criteria are automatically transferred to your CRM system, allowing you to follow up more efficiently.

       

      For Software Providers

      Page visited contains:

      • pricing

      • pricing + page views < 1

      • pricing + postal code: 20357

      • pricing + “competitor”/pricing

      • “competitor”

      • “your tool”

      • “competitor”

      • article slug

      • article slug + page visited contains (not) “name”

      • Industry: Customer Service

      • Category: category URL slug

      • Session duration > 600 seconds + page views > 2

      • Country: Germany + postal code between 2000 - 2500

       

      For Agencies

      Industry filters – exclude irrelevant companies

      As an agency or consultant, you might want to exclude other agencies from your analysis. Here’s how:

      1. Open the filter section at the company level.

      2. Select the option “Industry is not equal to”.

      3. Enter the relevant categories, e.g.:

        1. Marketing & Advertising
        2. Consulting
        3. Services
        4. Information Technology

      4. Click Apply – and you’ll only see companies that could be potential customers.

       

      Page visits – identify companies with specific interests

      Let’s say you’re a Google Ads expert and want to target companies interested in Google products. The page visited filter can help:

      1. Choose “Page visited contains”.

      2. Enter “Google”.

      3. The OMRviewer will show you all companies that visited pages containing “Google” in their name.

      Especially valuable: These companies have actively engaged with Google products and could be interested in your services.

       

      Combining filters for maximum precision

      The real power of filters comes when you combine multiple criteria. Example: You’re looking for companies interested in Google products but want to exclude agencies.

      ➡️ Filter 1: “Page visited contains Google”

      ➡️ Filter 2: “Industry is not equal to Agency”

      This gives you a highly qualified list of potential customers actively engaging with relevant topics.

       

      More filter examples

      • “competitor”/pricing

      • “your agency”

      • “competitor”

      • article slug

      • article slug + page visited contains (not) “name”

      • “tool name” (to filter by technology partner)

      • Industry:

        • e.g. Customer Service

        • Industry does not contain: Services, Information Technology, Marketing & Advertising (to exclude other agencies and consultancies)

      • Category: category URL slug

      • Session duration > 600 seconds + page views > 2

      • Country: Germany + postal code between 2000 - 2500